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Adwords Mobile Certification | +91-807-747-8681
Adwords Mobile Certification
- What does a call extension let users do those call-only ads do not? – Easily save the number to their phone’s contact list.
– Click through to your mobile site instead of calling.
– Easily schedule a call-back from the advertiser when the line is busy. – Choose from two different numbers to call. - Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
- Call-only ads run for shorter durations than ad call extensions.
- Call-only ads don’t include a link to a mobile site.
- Call-only ads cost more but reach farther.
- Call-only ads don’t appear on mobile devices.
- Which of the following is a way for an advertiser to monetize their app? – All of the listed answers are correct
– In-app ads
– In-app purchases
– Charging for app downloads from the Apple iTunes or Google Play store. - You can use a mobile-specific display URL to: – Differentiate yourself from other advertisers
– Indicate that you have a mobile-friendly landing page
– Effectively track conversions to your desktop site
– Show consumers that you are a large brand. What is a lightbox ad? – A remarketing specific ad format to announce new features of your app
– A mobile text ad
– A type of ad format that shows extra information (“extending” from your text ads) about your business – A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops. - Deep–linking allows: – ads to direct customers into deeper, more targeted sections of the app
– ads to direct new customers only into deeper, more targeted sections of the app
– mobile and desktop users to navigate within a mobile app
– desktop users to be able to access deeper, more targeted sections within a mobile app. - Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go next? – The Google Play or App store, where he can install your app
– Your mobile site’s homepage
– The product page on your mobile site
– The product page on your app. - An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10. – True
– False - iOS app conversion tracking cannot be set up using: – an SDK
– install confirmation feedback
– codeless conversion tracking
– server-to-server (S2S) - Showrooming refers to: – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
– The phenomenon where brands sell specialty or limited quantity goods through mobile
– The phenomenon where various brands within similar categories compete for brand placement on a mobile device
– The phenomenon which turns brick and mortar stores into showroom apps for mobile users. - App remarketing allows you to target people who: – all of the listed answers are incorrect
– have used your app before
– have searched for your app
– have searched for apps similar to yours. - which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: -search and display inventory to help advertisers reach their desired cost-per-install goal.
- A ______ specifies a location in an app that corresponds to the content you’d like to show. – deep link
– remarketing link
– location extension
– location link. - What is a simple way to target ads to mobile users when they’re near your physical store locations? – Target a radius around your Google My Business location(s).
– Target a radius around your city.
– Target users you know have called your AdWords call-only ad.
– Target specific users you know live near your store. - An advertiser would not use AdWords’ mobile offering to: – advertise their app
– engage with users who have already downloaded their app
– track conversions once a user downloads their app
– build a mobile-optimized website. - Why do mobile advertisers care about driving physical store traffic? – The vast majority of sales still occur in physical stores.
– Customers buy more online when they know they have the option to visit a physical store.
– All demographics exhibit more loyalty after visiting a store.
– Online retailers who also offer a physical store option have been shown to bring in the most revenue. - How does AdWords data-driven attribution give credit for conversions? – It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
– It uses the linear model to credit conversions equally across all clicks on the path.
– It gives more credit to clicks that happened closer to the conversion.
– It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. - What is a reason many advertisers end up undervaluing mobile’s contribution to conversions? – They don’t use AdWords.
– They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
– No one has figured a way to “see” mobile’s contribution yet.
– Many in traditional retail are not mobile users. - These are all key to good mobile site design except? – Easy user customization
– Easy conversion
– Easy search
– Easy navigation. - Viewable impressions allow you to: – only pay for those ads that are actually viewed
– only pay for video ads that are viewed within an hour
– pay for ads that are viewed and also converted
– pay for ads when they are displayed in a viewable position. - Which is a good app design practice? – Get users to enter valuable user profile information immediately when they first open the app.
– Zoom viewers in automatically for app content you know is most important.
– Make previous searches and recent purchases readily available.
– Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors. - Which is a benefit of using server–to–server app conversion tracking over an SDK? – Server–to–server connections are easier to set up than code–less conversion tracking
– If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
– Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
– Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store. - Many successful mobile sites have large “touch targets” for clicking that take into account ______. – time of day
– the lack of precision on a touch screen
– location where the mobile device is being used
– responsive design based on touch. - ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. – Conversion tracking
– App extensions
– Sitelinks
– Keyword Planner. - To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: – store visit extensions
– mobile extensions
– product extensions
– location extensions. - Which extensions can help drive installs of your mobile app? – Structured snippet extensions
– App extensions
– Sitelink extensions
– Remarketing lists for search ads (RLSAs). - A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? – Mobile Site Apps
– Progressive Sites
– Progressive Web Apps
– Enhanced Mobile Sites. - All of these were recommended to help build a faster site except? – The site works on a range of screens and devices
– Customer surveys about site performance
– Optimized content delivery
– Implementation of AMP (Accelerated Mobile Page) best practices. - A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers? – Wi-Fi
– Context
– Cell signals
– Customer profiles. - Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. – False
– True - Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? – The app makes use of streaming video.
– Video assets are provided.
– Only landscape videos are used.
– An additional YouTube charge is paid. - AdMob is ____. – a custom deep link
– AdWords’ non–owned and operated mobile app inventory
– an ad extension
– an app promotion ad format - Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? – Keyword targeting
– Location targeting
– Profile targeting
– Ad schedule targeting - Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. – True
– False - How can you re-engage users who have abandoned your app after their first use? – By engaging users who visit your desktop website
– Offer deeper discounts to entice visitors.
– By offering store credit for users who click your ads
– Remarket to app users with a compelling message across search, display, and video. - Why do advertisers care about driving calls to their business? – Younger demographics prefer to order by the phone call.
– Mobile call ads are easier to win in auctions.
– Conversion rates are often much higher from calls.
– They’re faster. - Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. – True
– False - Which of the following is true about apps? – Once a user downloads an app, they are likely to return and engage with it
– Apps are more geared towards acquisition purposes
– Apps and mobile-optimized sites are the same things
– Apps are more geared towards retention, loyalty, and engagement - When you use an automated bid strategy, it will automatically optimize your bids based on: – your key performance indicator (KPI)
– your search terms data
– your remarketing list
– your Quality Score - Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? – Get new users for her app.
– Target cost per install (tCPI)
– Get new users who most likely complete in-app actions.
– Google Play Store optimization - Sitelink extensions: – show your business address, phone number, and a map marker with your ad text
– decrease clickthrough rates (CTR) as users are sent to specific pages of your site
– allow targeted remarketing list users to land directly on specific pages of your site
– allow advertisers to give users the option to land directly on specific pages of your site - Which of the following is not a type of mobile ad extension? – Sitelink extension
– Download extension
– Call extension
– App extension - Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? – Mobile users don’t need all the features a website can offer.
– It’s a cheap way to provide a narrower set of options to mobile customers.
– Mobile browsers aren’t powerful enough to load most desktop sites.
– Desktop sites typically don’t load quickly on mobile devices. - Which of the following is true about mobile optimized websites? – Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
– Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop website
– Mobile websites should only focus on task-based functionality and be a stripped–down version of your desktop website
– You should build your app before your mobile website - To understand the full value of mobile, you must take into account: – Cross-device and mobile conversions
– App downloads, calls, store visits, cross-device conversion, mobile conversions
– Utilization of mobile ad formats, extensions, app and mobile site design best practices
– Mobile conversions - The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: – context
– intent
– functionality
– differing screen size - App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. – True
– False - If you value mobile traffic over a desktop, which bid adjustment should you set? – Increase bid adjustment for tablets
– Increase bid adjustment for mobile
– Increase bid adjustment for desktop
– Increase bid adjustment for mobile and desktop - When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. – lower, raise
– lower, lower
– raise, raise
– raise, lower - The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. – False
– True - To more fully capture mobile’s contribution to a sale, advertisers need to consider what? – More than just the last click
– Customer intent
– The first and last click
– Just the last click - Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website? – A sales team and operating phone bank
– An active call extension or call–only ad
– A mobile-specific site link extension
– An app published in the Google Play store - Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. – True
– False - To connect Firebase to AdWords, which of these is required? – A working knowledge of mobile click attribution technologies
– At least 1 app install or conversion
– More than 100 app installs or conversions
– In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access. - An advertiser with stores throughout the country could use location extension targeting to: – target users in the same way across all of their locations
– target users who are within 20 miles of one particular city in the country
– target users who are within 10 miles of one particular city in the country
– decrease bids by 50% for users who are within 10 miles of their stores - Showing your ads on top of the mobile page in search results is beneficial because: – ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
– ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
– ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
– ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile. - Automated bidding is ideal for advertisers who: – want to save time managing bids based on hundreds of signals
– want to set their own bids for individual keywords
– don’t want to spend a lot of time managing keywords
– want to set their own bids for individual ad groups - How do upgraded URLs help advertisers with third-party conversion tracking? – Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
– Show app install ads only to people who haven’t downloaded the app yet
– Allow advertisers to direct users to the app store to download their app
– Show deep link URLs only to people who already have the app - An app advertiser would want to use a third-party tracking company to: – see which of an app’s new users came from recent advertising clicks or views
– have more control when communicating with each ad network
– receive reporting on basic usage analytics
– have a single SDK to add to your app instead of one from each ad network - Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? – $2.50
– $2.00
– $2.30
– $1.70 - Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? – Establish a server-to-server connection using postback URLs.
– Generate a link ID and share it with your partner.
– Export and share the data as a CSV file.
– Consider a partner that is not part of the program, as it is not possible. - Which automated bid strategy might help improve the chances that your ad gets to the top of the page? – Target return on ad spend (ROAS)
– Target search page location
– Target outranking share
– Target cost–per–acquisition (CPA) - To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: – schema development key
– software development kit
– schema development kit
– software deprecation kit - What two things can you track with AdWords out of the box without making any code changes to your app? – Android app downloads and Android in-app purchases
– You can actually track any custom event you want to define.
– All app installs and all in-app purchases
– App installs and core user demographics - Select the one way NOT to track app conversions. – Using codeless Android install tracking
– Integrating Firebase in your app
– Adding a Javascript snippet to your website
– Using an app analytics provider for your AdWords campaigns.
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