Adwords Mobile Certification | +91-807-747-8681

 Adwords Mobile Certification

• What does a call extension let users do those call-only ads do not? – Easily save the number to their phone’s contact list.
  – Click through to your mobile site instead of calling.
  – Easily schedule a call-back from the advertiser when the line is busy. – Choose from two different numbers to call.
• Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
• Call-only ads run for shorter durations than ad call extensions.
• Call-only ads don’t include a link to a mobile site.
• Call-only ads cost more but reach farther.
• Call-only ads don’t appear on mobile devices.

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• Which of the following is a way for an advertiser to monetize their app? – All of the listed answers are correct
  – In-app ads
  – In-app purchases
  – Charging for app downloads from the Apple iTunes or Google Play store.  
• You can use a mobile-specific display URL to: – Differentiate yourself from other advertisers
  – Indicate that you have a mobile-friendly landing page
  – Effectively track conversions to your desktop site
  – Show consumers that you are a large brand.   What is a lightbox ad? – A remarketing specific ad format to announce new features of your app
  – A mobile text ad
  – A type of ad format that shows extra information (“extending” from your text ads) about your business – A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops.
• Deep–linking allows: – ads to direct customers into deeper, more targeted sections of the app
  – ads to direct new customers only into deeper, more targeted sections of the app
  – mobile and desktop users to navigate within a mobile app
  – desktop users to be able to access deeper, more targeted sections within a mobile app.
• Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go next? – The Google Play or App store, where he can install your app
  – Your mobile site’s homepage
  – The product page on your mobile site
  – The product page on your app.
• An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10. – True
  – False  
• iOS app conversion tracking cannot be set up using: – an SDK
  – install confirmation feedback
  – codeless conversion tracking
  – server-to-server (S2S)
• Showrooming refers to: – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
  – The phenomenon where brands sell specialty or limited quantity goods through mobile
  – The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  – The phenomenon which turns brick and mortar stores into showroom apps for mobile users.
• App remarketing allows you to target people who: – all of the listed answers are incorrect
  – have used your app before
  – have searched for your app
  – have searched for apps similar to yours.
• which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: -search and display inventory to help advertisers reach their desired cost-per-install goal.  
• A ______ specifies a location in an app that corresponds to the content you’d like to show. –  deep link
  – remarketing link
  – location extension
  – location link.
• What is a simple way to target ads to mobile users when they’re near your physical store locations? – Target a radius around your Google My Business location(s).
  – Target a radius around your city.
  – Target users you know have called your AdWords call-only ad.
  – Target specific users you know live near your store.
• An advertiser would not use AdWords’ mobile offering to: – advertise their app
  – engage with users who have already downloaded their app
  – track conversions once a user downloads their app
  – build a mobile-optimized website.
• Why do mobile advertisers care about driving physical store traffic? – The vast majority of sales still occur in physical stores.
  – Customers buy more online when they know they have the option to visit a physical store.
  – All demographics exhibit more loyalty after visiting a store.
  – Online retailers who also offer a physical store option have been shown to bring in the most revenue.  
• How does AdWords data-driven attribution give credit for conversions? – It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
  – It uses the linear model to credit conversions equally across all clicks on the path.
  – It gives more credit to clicks that happened closer to the conversion.
  – It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
• What is a reason many advertisers end up undervaluing mobile’s contribution to conversions? – They don’t use AdWords.
  – They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  – No one has figured a way to “see” mobile’s contribution yet.
  – Many in traditional retail are not mobile users.
• These are all key to good mobile site design except? – Easy user customization
  – Easy conversion
  – Easy search
  – Easy navigation.
• Viewable impressions allow you to: – only pay for those ads that are actually viewed
  – only pay for video ads that are viewed within an hour
  – pay for ads that are viewed and also converted
  – pay for ads when they are displayed in a viewable position.
• Which is a good app design practice? – Get users to enter valuable user profile information immediately when they first open the app.
  – Zoom viewers in automatically for app content you know is most important.
  – Make previous searches and recent purchases readily available.
  – Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
• Which is a benefit of using server–to–server app conversion tracking over an SDK? – Server–to–server connections are easier to set up than code–less conversion tracking
  – If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  – Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
  – Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store.
• Many successful mobile sites have large “touch targets” for clicking that take into account ______. – time of day
  – the lack of precision on a touch screen
  – location where the mobile device is being used
  – responsive design based on touch.
• ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. – Conversion tracking
  – App extensions
  – Sitelinks
  – Keyword Planner.
• To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: – store visit extensions
  – mobile extensions
  – product extensions
  – location extensions.
• Which extensions can help drive installs of your mobile app? – Structured snippet extensions
  – App extensions
  – Sitelink extensions
  – Remarketing lists for search ads (RLSAs).
• A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? – Mobile Site Apps
  – Progressive Sites
  – Progressive Web Apps
  – Enhanced Mobile Sites.
• All of these were recommended to help build a faster site except? – The site works on a range of screens and devices
  – Customer surveys about site performance
  – Optimized content delivery
  – Implementation of AMP (Accelerated Mobile Page) best practices.
• A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers? – Wi-Fi
  – Context
  – Cell signals
  – Customer profiles.
• Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. – False
  – True
• Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? – The app makes use of streaming video.
  – Video assets are provided.
  – Only landscape videos are used.
  – An additional YouTube charge is paid.
• AdMob is ____. – a custom deep link
  – AdWords’ non–owned and operated mobile app inventory
  – an ad extension
  – an app promotion ad format
• Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? – Keyword targeting
  – Location targeting
  – Profile targeting
  – Ad schedule targeting
• Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. – True
  – False
• How can you re-engage users who have abandoned your app after their first use? – By engaging users who visit your desktop website
  – Offer deeper discounts to entice visitors.
  – By offering store credit for users who click your ads
  – Remarket to app users with a compelling message across search, display, and video.
• Why do advertisers care about driving calls to their business? – Younger demographics prefer to order by the phone call.
  – Mobile call ads are easier to win in auctions.
  – Conversion rates are often much higher from calls.
  – They’re faster.
• Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. – True
  – False
• Which of the following is true about apps? – Once a user downloads an app, they are likely to return and engage with it
  – Apps are more geared towards acquisition purposes
  – Apps and mobile-optimized sites are the same things
  – Apps are more geared towards retention, loyalty, and engagement
• When you use an automated bid strategy, it will automatically optimize your bids based on: – your key performance indicator (KPI)
  – your search terms data
  – your remarketing list
  – your Quality Score
• Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? – Get new users for her app.
  – Target cost per install (tCPI)
  – Get new users who most likely complete in-app actions.
  – Google Play Store optimization
• Sitelink extensions: – show your business address, phone number, and a map marker with your ad text
  – decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  – allow targeted remarketing list users to land directly on specific pages of your site
  – allow advertisers to give users the option to land directly on specific pages of your site
• Which of the following is not a type of mobile ad extension? – Sitelink extension
  – Download extension
  – Call extension
  – App extension
• Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? – Mobile users don’t need all the features a website can offer.
  – It’s a cheap way to provide a narrower set of options to mobile customers.
  – Mobile browsers aren’t powerful enough to load most desktop sites.
  – Desktop sites typically don’t load quickly on mobile devices.
• Which of the following is true about mobile optimized websites? – Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
  – Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  – Mobile websites should only focus on task-based functionality and be a stripped–down version of your desktop website
  – You should build your app before your mobile website
• To understand the full value of mobile, you must take into account: – Cross-device and mobile conversions
  – App downloads, calls, store visits, cross-device conversion, mobile conversions
  – Utilization of mobile ad formats, extensions, app and mobile site design best practices
  – Mobile conversions
• The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: – context
  – intent
  – functionality
  – differing screen size
• App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. – True
  – False
• If you value mobile traffic over a desktop, which bid adjustment should you set? – Increase bid adjustment for tablets
  – Increase bid adjustment for mobile
  – Increase bid adjustment for desktop
  – Increase bid adjustment for mobile and desktop
• When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. – lower, raise
  – lower, lower
  – raise, raise
  – raise, lower
• The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. – False
  – True
• To more fully capture mobile’s contribution to a sale, advertisers need to consider what? –  More than just the last click
  – Customer intent
  – The first and last click
  – Just the last click
• Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website? – A sales team and operating phone bank
  – An active call extension or call–only ad
  – A mobile-specific site link extension
  – An app published in the Google Play store
• Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. – True
  – False
• To connect Firebase to AdWords, which of these is required? – A working knowledge of mobile click attribution technologies
  – At least 1 app install or conversion
  – More than 100 app installs or conversions
  – In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
• An advertiser with stores throughout the country could use location extension targeting to: – target users in the same way across all of their locations
  – target users who are within 20 miles of one particular city in the country
  – target users who are within 10 miles of one particular city in the country
  – decrease bids by 50% for users who are within 10 miles of their stores
• Showing your ads on top of the mobile page in search results is beneficial because: – ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
  – ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  – ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
  – ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
• Automated bidding is ideal for advertisers who: – want to save time managing bids based on hundreds of signals
  – want to set their own bids for individual keywords
  – don’t want to spend a lot of time managing keywords
  – want to set their own bids for individual ad groups
• How do upgraded URLs help advertisers with third-party conversion tracking? – Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  – Show app install ads only to people who haven’t downloaded the app yet
  – Allow advertisers to direct users to the app store to download their app
  – Show deep link URLs only to people who already have the app
• An app advertiser would want to use a third-party tracking company to: – see which of an app’s new users came from recent advertising clicks or views
  – have more control when communicating with each ad network
  – receive reporting on basic usage analytics
  – have a single SDK to add to your app instead of one from each ad network
• Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? – $2.50
  – $2.00
  – $2.30
  – $1.70
• Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? – Establish a server-to-server connection using postback URLs.
  – Generate a link ID and share it with your partner.
  – Export and share the data as a CSV file.
  – Consider a partner that is not part of the program, as it is not possible.
• Which automated bid strategy might help improve the chances that your ad gets to the top of the page? – Target return on ad spend (ROAS)
  – Target search page location
  – Target outranking share
  – Target cost–per–acquisition (CPA)
• To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: – schema development key
  – software development kit
  – schema development kit
  – software deprecation kit
• What two things can you track with AdWords out of the box without making any code changes to your app? – Android app downloads and Android in-app purchases
  – You can actually track any custom event you want to define.
  – All app installs and all in-app purchases
  – App installs and core user demographics  
• Select the one way NOT to track app conversions. – Using codeless Android install tracking
  – Integrating Firebase in your app
  – Adding a Javascript snippet to your website
  – Using an app analytics provider for your AdWords campaigns.